The Coolest Cooler crowdfunding campaign just became the highest-funded Kickstarter campaign ever.
With three days to go, nearly 48,000 backers have pledged more than $10.3 million to get the Coolest cooler into production. The original project goal was $50,000.
The Coolest is a cooler with a blender, bluetooth speaker, USB charger, LED lights, bottle opener and cutting board. It will retail for about $299, but Kickstarter backers who pledge $185 or more get $100 off and will have dibs before anyone else on the first ones manufactured.
The Coolest is aiming for a February delivery date.
Until now, the Pebble smartwatch held the title of most-funded Kickstarter project, raising more than $10 million despite its $100,000 goal.